Personalized Video – 2020 Marketing Today!
Harnessing the power of Facebook.
You may be prompted to connect with Facebook.
Understanding the Power of Facebook!
- Facebook has 1.79 billion monthly active users. On average 1.18 billion daily active users.
- According to Pew Research national survey, 79% of adult Internet users used Facebook as April 2016.
- Facebook’s user base grows by eight people per second, or 7,246 people every 15 minutes.
- Adult Facebook users in the United States spend 68% of their mobile device time using apps.
- Facebook ads targeting custom audiences have 14% lower cost-per-click and 64% lower cost-per-conversions than ads utilizing interest- or category-based targeting, on average.
- Videos are the most-shared content type on Facebook.
Sources: Facebook Fast Facts: CNN Library, Updated 11:12 AM ET, Wed February 8, 2017 / 21 Amazing Facebook Facts You Didn’t Know: Wordstream, by Dan Shewan, OCT 24, 2016
According to Kissmetrics
What The Highest Converting Websites Do Differently
The highest converting websites do. ….
- You have 0-8 seconds to make a compelling headline and landing page. After 8 seconds, the majority of visitors leave.
- Approximately 96% of visitors that come to your website are not ready to buy.
- The more landing pages you have, the more leads you are likely to get.
- Product videos can increase purchases of the product by 144%.
- A 1 second delay in your site speed can result in a 7% reduction in conversions.
- A/B testing is becoming the preferred method that has brought a lot of the companies the most success.
THE STRUGGLE FOR SMART
PERSONALIZATION
Customers expect personalized , tailored messaging no matter which channel or device
of consumers say personalization plays a role in their purchasing decisions.
of consumers say they purchase more when marketers leverage their interests and buying behavior to personalize the expericne across channels.
of consumers say it’s important
that retailers recognize them as
the same person across all channels
and devices that they use to shop.
THE PERSONALIZATION PRIORITY
Consumer Demand, Higher Performance. Marketers know cross-channel personalization isn’t future functionality – They Need It Now!
of marketers say personalization is important to meeting their current marketing objectives.
of marketers are prioritizing personalization technology this year.
http://www.websitemagazine.com/content/blogs/posts/archive/2015/02/23/consumers-demand-personalized-shopping-experiences.aspx
https://www.forrester.com/report/Just+For+ You+Use+Personatization+ Technology+ To+Hetp+ Associates+ In+ The+ Retail+Store/-/E -RES 122584
https://www.infosys.com/newsroom/press-releases/Documents/genome·research-report.pdf
https://www.emarketer.com/Article/Marketers-Respond-Consumer-Demand-Personalization/10106 8
http://www.conversantmed ia.com/press-release/marketers-disctose-personatization-opportunities-and-chatlenges-new-study
https://www.emarketer.com/Article/Why-Marketers-Still·Havent-Mastered-Personalization/ 011220
https://hbr.org/2015/11/how-marketers-can-personatize-at-scate
http://wwwl.janrain.com/rs/janrair,/images/lndustry-Research-Unlock-Customer-Data.pdf
blogs.gartner.com/robert-hetu/new-research-on-personalization-highlights·the-challenges/
https://econsuttancy.com/reports/the-reatities-of-online-personatisation-report/